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Rose. The scent of the rose has been considered magical and intoxicant since ancient times. It underlines elegance, the strife to happiness and higher love. The passion for perfumes that include the tender flower gives away feelings of faithfulness, devotion and sentimentality.
Buttercup. This flavour represents style, yearning and coquetry. People who use this flavour like to inflict jealousy. They strife to be attracting and wanted by everyone. At the same time though, ladies who have similar preferences are passive in their relationships.
In 2006 it is followed by Antidote for men. Also launched are the following: Flowerbomb Eau de Toilette (2007), Flowerbomb Extreme 2007, Flowerbomb La Vie En Rose (2009), Eau Mega (2009). An interesting fact is that each falcon is sealed off by a wax stamp by Viktor & Rolf.
They also worked on married couples design by order from “H & M”, which was released at affordable prices.
They won the Woolmark award in 1991 and the prize “most feminine flavor of the year” in 1993. They also won an Oscar for best male perfume in 1996.
Towards the end of the 1990’s their sales come at around 500 million USD annual income and in 2003 alone their revenue reached 475 million EUR. They have their own boutiques in some of the biggest cities in the world – Paris, New York Singapore, Hong Kong, Taipei, Seoul as well as in most European countries.
The duet Domenico Dolce and Stefano Gabbana is most likely the most successful in the world of design and fashion. Their fashion sells not only because it is market oriented and has a particular commercial character but also because it is ultimately close to the values and expectations of young customers. Customers enjoy their D&G’s freshness and actuality.
Dior received influence which was integral and complex in his original and large scale creations. In purely biographical aspect this comes his mother’s elegance. Her style inspired him for decades to come. As an intelligent and spiritually growing individual he showed interest in history and archeology. He managed an art gallery, making sketches since he was a child, Dior took up on ideas from the great masters of the arts. Two other giants leave their mark on his art development in French fashion Rober Pige (working together between 1938 and 1939) and Lucien LeLon (working together between 1942 and 1946).
There is not a single encyclopedia in the world that has not taken note of 1967 as the most successful year in Valentino’s art. The same year he came up with the “white collection” and the launching of his trademark logo “V”. During the period 1968-1973 the founded by him company is owned by “Kenton corporation”, but after 1973 and onwards it was again owned by the designer. He also widened his work into designing furniture and interior, decorations and textile. His men’s line was released in 1972, while between 1968-1988 he found numerous boutiques in Rome, Milano, Paris, London and other big cities. From 1998 onwards the new owner of the Valentino empire becomes Partecipazioni Industriali and after 2002 it became part of Marzotto, who also owns Hugo Boss, Marlboro Classics, Gianfranco Ferre and others.